Virtual reality is taking the world by storm. It is simultaneously ubiquitous and mysterious. On the one hand, you can hardly browse the tech center of a superstore without encountering some new hardware meant to facilitate virtual reality.
Nor does a day go by where advancements are not being made in the software front. On the other hand, it can be hard to keep up with all of the seemingly constant developments.
If you still feel out of the loop that is understandable. That in mind, read on for a guide to everything you wanted to know about virtual reality.
It’s for Everybody:
While VR naturally applies well to the world of video gaming, you don’t need to be a gamer to participate. In fact, the most impactful applications for virtual reality are going to be in the context of social media. From the classroom to the sports field, everyone is using virtual reality to expand their messaging.
Here’s an example. Do you like to cook? If so, you might be interested in a virtual opportunity provided by renowned chef Gabriele Corcos.
Corcos is two-fold famous. He is not only a New York Times Best Seller Author, but he was also a celebrity chef with a TV show on Cooking Channel after being discovered as a Youtube sensation. He is now applying his aptitude for teaching and passion of cooking to the world of virtual reality.
Corcos developed a short VR cooking lesson called Super Tuscan: a Cooking Lesson with Chef Gabriele Corcos. Chef Corcos went on to have an entire season of cooking and entertainment live each week on Facebook Live with his experimental series, ‘Counter Talk Live’. Here’s a secret, Socially Handled assisted on the project and consulted with Gabriele Corcos and his team throughout the series!
VR technology makes learning from home from celebrity chefs more engaging then it has ever been.
Headsets aside, virtual reality does not need to be isolating. As you might imagine, social media is also embracing virtual reality in a significant way.
The original leader at the forefront of social media and virtual reality was a company called AltSpaceVR. Their services were bold and innovative, offering participants the opportunity to “attend” concerts with their friends from the comfort of home.
Now, the space for virtual reality in social media is quickly becoming crowded with startups. Currently, a company called vTimes is the most widely available platform.
The program is currently available for virtually every piece of virtual reality hardware.
Currently, social media use via virtual reality is microscopic in comparison to traditional formats. For perspective, vTimes has about 35,000 monthly users. Facebook has two billion.
VR and Advertising:
With each new innovation comes a chance for advertisers to appeal to the public in new and engaging ways. Naturally, we see this to be the case in virtual reality.
We are currently already seeing this in the form of 360-degree videos and photographs.
If you are a Facebook user, you have probably seen these before. The company, which owns the VR program Oculus, released Facebook 360 last March.
The 360 photos and videos provide viewers the opportunity to visually experience a product or venue the same way that they would if they were actually there.
This provides exciting opportunities for everyone from manufacturers to vacation destinations.
In essence, this virtual reality 360 approach gives consumers the brick and mortar experience online.
Gamers have been awaiting virtual reality technology for, well, as long as there have been gamers. While this tech has been slow to take off for a variety of reasons (including cost restrictions, and a lack of focused product production) these issues may get resolved by the new product, Oculus Quest.
The Oculus Quest is designed to create a free range of motion for fuller game immersion. The company has fifty titles poised for release on the new platform.
As of now, it is hard to say how the product will take off. Success and failure will depend mostly on how broadly upcoming titles appeal to the public at large.
Still, gamers that have been salivating at a chance for fully immersive gaming may be in for a treat in the near future.
From gaming to healthcare, virtual reality is poised to touch every aspect of life eventually. It is the way of the future, and it is packed with opportunities for learning and education that consumers have never had before.
Socially Handled is working with businesses just like yours to incorporate virtual reality into their digital marketing and social media strategies. If you’re interested in learning more about how virtual reality can help your South Florida business, request a free consultation and contact Socially Handled.